The most successful way to visually articulate a story or article is by using some sort of illustration. This can be visible in popular media everywhere, for example the internet, T.V. and books. There really are no limitations to the sorts of platforms that can be applied to create illustrations. The artists who are responsible for this have a habit to specialize in a distinct niche and style, using a particular or preferred medium, like painting, drawing or digital pens.
A lot of illustrators tend to specialize in a specific niche, whether it be digital or traditionally done. Illustrations are used to enhance and highlight journals, magazines, stationary, greeting cards, adverts, commercials, T.V shows, books, posters and children’s books, along with a much more commercial projects. At present, children’s books are one of the most common niches and many agencies have been set up and established in order to enhance and take care of experienced artists.
Over the past 10 years, the digital community has heavily influenced lots of up and coming designers, illustrators and traditional artists. Wacom tablets can produce wonders with software packages like Corel Painter, allowing artists to use an easier platform to work from. A great number of illustrators study their talents without any direct training. It comes naturally to most people with their skill developing over time. More people now however, are taking higher education and degree courses in digital illustration to improve their skills, which were not offered 15 years ago.
Illustration can be reduced down into many sub categories. For example, there are courses in visual communication, fine art, general illustration, animation and graphic design, all of which include illustrative techniques at some level. Whenever possible, look for a company that assigns more than one designer to your logo. Look at online design services that offer at least two designers that will work on every project. The extra brain and idea will give you added creativity, and you are twice as likely to like the design concepts they provide.
Find a logo design firm that will give you unlimited revisions at no extra cost. Most of them ask for additional payment every revision made and depends on negotiation. You will spend more money on them by making revisions. A good design firm will provide you with an exact deadline by which you should expect to see their finished work. Always ask beforehand how long it will take them to come up with initial concepts, and look into how long each revision will take. Do not take the chance of hiring a firm that takes more than three weeks to finish the logo.
Have a background check, find out if the company uses clipart or if they provide custom graphic design, and make sure the Better Business Bureau (BBB) supports them. Also, find out how many customers would recommend them to someone else. Ask if they offer additional services. Once your logo is done, you will probably want to do something with it. It will save you a headache if you have hired a firm that also offers to design your stationery, business cards, website, brochures and advertisements. It is even better if they will put your logo on other things like shirt, stickers, mugs and hats for you.